After app creation, app marketing is the necessary process to viral the app. App promotion is an expensive process. It requires an initial investment of time, money, and technical skills. But some of the time many organizations and individuals don’t have the high budget to promote an app.
So the question is, Can you promote your app almost with no budget? The answer is yes, but it will take much more effort and time.
Here are some marketing methods that can help you to promote your app within a limited budget.
Create a Web Page to Promote your App
The first method of getting people to notice your app is to get them to know it.
For this purpose, a webpage with a link to the app is an amazing way to promote apps. Whenever people will visit our webpage they will take to the right place to download the app from the Google Play Store or App Store.
People will likely try to use the app the first time they visit the page. So you must have to add the background information of the app to attract visitors. It can include a short description or additional information about the app, such as how many users it has, what it does, and what sets it apart from other apps.
Furthermore, you can add a blog section in which you can cover the latest information about the app and other relevant interesting information to engage the people and let them come back and visit it again. Here is another option that is worthy to consider, ask for the reviews in the return for free credits, some percent off, and a coupon code.
You should use this opportunity to promote your app and improve the quality of feedback you receive and the rate at which you can improve the app and can serve better.
Social Media – App Promotion on Popular Social Media Sites
One of the most effective ways to get people to download your app is to promote it on popular social media sites. You can easily find out which platforms are most popular amongst your demographic by simply Googling your target audience.
For example, if you’re creating an app for tennis players, you can find out that Facebook and Twitter are the most popular social media sites amongst tennis players, and focus your promotion on those platforms via regular posting. You can also use Facebook and Twitter ads or relevant groups to build a large audience of potential users who have an interest in your app, and then use those users as a basis for building your Initial user base.
Email – Run Email Campaigns for App Marketing
Promoting an app through email campaigns is a great way to generate new users and get the word out about your app. This method is particularly effective when you use a combination of targeted and general emails to attract a large audience of potential users.
However, knowing when and how to employ email campaigns to market your app is critical. Targeting new users, as well as prospective customers from your current user base and people who have shown an interest in your app, might provide surprising results. You may also personalize your email templates for each user segment to see which ones perform best in terms of increasing responses and improving engagement.
Do Local marketing
Local marketing is less expensive than internet marketing and can occasionally yield better results. So, if you only have a limited budget for app promotion, you can hand out flyers to people or local companies who might help you promote your app for free.
Get influencers – Having popular people Promote your app can Sometimes Work
You don’t have to spend hours looking for the top social media influencers to market your app. Because there are a lot of people who aren’t traditional social media celebrities but have millions of followers and can perform feats that you can’t.
They aren’t merely for show. They’re powerful people who can help spread the word about the app. I already know a few people who have had trouble spreading the word about the app.
But when they had reached out to some of the most popular influencers to get assistance to reach new audiences on a commission basis so this trick enabled them to quickly expand their user base.
Now their apps are being shared on the pages of some of the most popular influencers in the world, including Pop Sugar, Refinery 29, and The Rachael Ray Show. This is the same thing that anyone can use to reach more users, gain more traction and expand the user base.
You can Do more Things to Acquire More Downloads Without Spending any Money.
The first thing you should do is make sure your app is optimized for search engines. This means writing descriptions that include relevant keywords, making sure the name of the app includes those keywords and adding your app to as many directories as possible so it shows up in searches for those keywords. You can also use tools like Google Adwords and Bing Ads to target audiences based on their interests or behaviors.
App Store Optimization
ASO is important for app store success. App Store Optimization (ASO) is the process of improving the visibility of your app in the App Store. If the visibility of your app is amazing and interesting so it can definitely enhance the download rate. Usually, this Optimisation is done by an app Store Optimisation expert but It is a process that also can be automated by using ASO tools.
Get reviews from your users. If they’re loyal fans, they’ll be happy to leave a review. You can ask them directly or put up an in-app message asking them to write one.
Have some feedback from your friends (or even strangers). They don’t have to be in your field—all they need is some kind of persuasion ability to create a great review that will help you reach out to more people.
Analyze the Data
You must analyze data from a variety of sources to determine the efficiency of your marketing activities.
It’s crucial to keep track of this because it tells you how many users are actually using your app in a certain period of time and which marketing strategies are effective (and can help inform future marketing efforts).
LTV is also examined. The lifetime value (LTV) indicator indicates how many users return after downloading your application; an LTV of more than 50% indicates that most users return after only one download—which is fantastic! If the LTV is too low, it’s time to think about different ways to entice consumers to use whatever service or product you’re offering.
Conclusion of App Marketing with a Limited Budget
This article is proof that it’s possible to promote an app without spending a lot of money. But if you want to get the most out of your marketing efforts, choose an app promotion service that will help you expand your reach and maximize your investment.